Tag: sales strategy
-
The Intersection of Sales & Profit (Part 2)
Sales & Profit Last week we kicked off a 4-part series on sales & marketing: It’s likely you already have some “strategy” for marketing your products. Maybe it isn’t well defined or written down, but it’s you’re already doing something as it stands today. “The aim of marketing is to know and understand the customer so well…
-
The Finance of Promos & Discounts
With Labor Day promotions behind us, it feels like a good time to talk about the financial impact from discounts, promotions, and marketing campaigns on your business. It goes something like this: These aren’t necessarily bad strategies. Remember, promotion is one of the “4 P’s of Marketing.” But we typically fail to account for them properly when…