Tag: Customer Acquisition
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The Intersection of Sales & Profit (Part 3)
Sales & Profit “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” — John Wanamaker For newcomers, we’re in the middle of a 4-part series on the intersection of profitability with sales & marketing. In Week 1, we set the stage for this series, in Week 2,…
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The Intersection of Sales & Profit (Part 2)
Sales & Profit Last week we kicked off a 4-part series on sales & marketing: It’s likely you already have some “strategy” for marketing your products. Maybe it isn’t well defined or written down, but it’s you’re already doing something as it stands today. “The aim of marketing is to know and understand the customer so well…