Month: August 2025
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About to run out of cash? Here’s what to do
Most businesses fall into 3 buckets: Let’s start with a brief “playbook” on managing a tight cash situation in an attempt to move from the first bucket to the 2nd bucket: Many of these are straight out of the turnaround playbook with an emphasis on short-term cash management. These tactics are best suited for struggling…
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The Intersection of Sales & Profit (FINAL PART)
Sales & Profit Today, we’re wrapping up a 4-part series on sales & marketing & profit: Check out the links above to recap previous articles. Our goal today is to improve decision making when it comes to sales & marketing (S&M) efforts through feedback loops. First, what is a feedback loop? We measure our marketing…
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The Intersection of Sales & Profit (Part 3)
Sales & Profit “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” — John Wanamaker For newcomers, we’re in the middle of a 4-part series on the intersection of profitability with sales & marketing. In Week 1, we set the stage for this series, in Week 2,…
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The Intersection of Sales & Profit (Part 2)
Sales & Profit Last week we kicked off a 4-part series on sales & marketing: It’s likely you already have some “strategy” for marketing your products. Maybe it isn’t well defined or written down, but it’s you’re already doing something as it stands today. “The aim of marketing is to know and understand the customer so well…